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Here’s a break-down of how it works: 1. New users are alotted 250 points. 2. Users earn additional points by responding to others’ questions. However—and here’s the kicker—points are awarded by the author of the question only to those he or she feels deserves them, based on the quality of the response. 3. Users expend points by posing questions, ranging from 0–500 points, as determined by the author of the question. The higher the value, the quicker and more qualified the responses (usually). 4. The higher the number of points a user has, the more questions—and higher valued—he or she can ask. 5. Users are incentivized to gain additional points from the “Top 25 MarketingProfs Experts” tally (based on points earned) that appears on every page. |
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Unfortunately, the smart get smarter while the stupid get stupider. Those who are truly skillful in marketing ultimately gain the most points, while those are less adept fail to gain points. That leaves the skillful, who don’t have as much a need to pose questions, with plenty of points they’ll likely never use. Meanwhile, the less adept—those who really need answers—likely cannot acquire sufficient points to pose questions. |
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4. The higher the number of points a user has, the more questions—and higher valued—he or she can ask. |